Relevant Experience & Past Performance

Case Studies & Testimonials

Destination Must Visit® team members have contributed to destination marketing, visitor engagement, economic development, and tourism activation initiatives across the United States. The following case studies represent a cross-section of that experience.

The following case studies reflect work contributed by Destination Must Visit® team members across a range of destinations, organizations, and tourism initiatives. Results reflect the collective experience of the team and the proven strategies they bring to every engagement.

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Case Studies

Visitor Engagement, Destination Activation, and Economic Impact

Visitor Engagement & Conversion

Experience Columbus

Converting Visitors into Overnight Guests

700K+Additional Overnight Visits

2M+Destination Visits

$130K+Monthly Attraction Sales

Scope of Services

—Visitor engagement strategy
—Destination experience development
—Tourism activation
—Visitor conversion initiatives
—Performance measurement

Strategic Approach

The initiative focused on creating a seamless visitor experience that encouraged travelers to engage with multiple attractions and experiences throughout the destination. By connecting visitors with curated destination offerings and experiences, the program was designed to increase visitor activity, encourage longer stays, and generate measurable economic impact.

Results & Impact

More than 700,000 additional overnight visits generated
More than 2 million destination visits recorded
More than $130,000 in recurring monthly attraction sales generated
Increased visitor engagement across participating tourism assets

Relevance

This experience demonstrates how destination engagement initiatives can convert existing traveler volume into overnight stays, increase visitor spending, and strengthen utilization of local tourism assets.

Audience Development & Analytics

Explore Gwinnett

Building Visitor Engagement and First-Party Audience Growth

27%Increase in Registrations

49%Increase in Engagement

1st-PartyAudience Data Growth

Scope of Services

—Visitor engagement strategy
—Audience development
—Tourism marketing support
—Data collection and analytics
—Destination activation

Strategic Approach

The initiative was designed to encourage participation in local tourism experiences while simultaneously capturing visitor insights and engagement data. The program created a foundation for long-term audience development and future destination marketing efforts.

Results & Impact

27% increase in participant registrations
49% increase in visitor engagement activity
Significant growth in first-party visitor audience data
Expanded opportunities for future visitor marketing and retention

Relevance

This experience demonstrates how visitor engagement initiatives can increase participation, strengthen destination awareness, and build a long-term audience for future tourism promotion efforts.

Destination Activation & Economic Impact

Destination Toledo

Driving Measurable Economic Impact for Local Businesses

24.5K+Visitor Interactions

4,800+Participant Registrations

$200KEconomic Activity Generated

Scope of Services

—Destination activation
—Visitor engagement
—Business participation programs
—Economic impact measurement
—Tourism performance reporting

Strategic Approach

The initiative encouraged visitors to engage with participating businesses and destination experiences while providing measurable reporting on visitor participation and economic activity.

Results & Impact

More than 24,500 visitor interactions recorded
More than 4,800 participant registrations
Approximately $200,000 in measurable economic activity generated for participating businesses
Enhanced reporting and accountability for tourism investments

Relevance

This experience demonstrates how destination engagement programs can generate measurable economic activity, support local businesses, and provide transparent reporting on tourism outcomes.

Data-Driven Visitor Engagement

VisitLEX

Transforming Visitor Engagement Through Data, Innovation, and Destination Experiences

4,500%Increase in Visitor Participation

ExpandedAudience Engagement

ActionableFirst-Party Visitor Data

Scope of Services

—Visitor engagement strategy
—Destination experience development
—Tourism activation and promotion
—Audience growth and retention
—Data collection and visitor insights
—Performance measurement and reporting
—Destination marketing support

Strategic Approach

The initiative focused on creating a more accessible and engaging visitor experience by connecting travelers and residents with destination assets, attractions, events, restaurants, and local experiences through an integrated engagement platform. The program was designed to remove barriers to participation, encourage exploration throughout the destination, and generate measurable visitor data that could be used to improve future marketing, visitor experience, and destination development decisions. By combining visitor engagement with data and insights, destination leadership gained a clearer understanding of visitor interests, participation trends, and the experiences that generated the strongest engagement.

Results & Impact

Visitor participation increased by more than 4,500%
Significant expansion of destination audience engagement
Increased interaction with local attractions, businesses, and experiences
Enhanced visibility into visitor behavior and participation patterns
Improved ability to measure program effectiveness and return on investment
Creation of valuable first-party visitor data to support future marketing initiatives

Why It Matters

This approach provides an opportunity to transform visitor engagement into a measurable asset that supports destination marketing, economic development, and long-term tourism growth.

Relevance

Successful destination organizations increasingly rely on data and insights to understand visitor behavior and continuously improve performance. This experience demonstrates how innovative visitor engagement strategies can increase participation, strengthen destination awareness, generate actionable data, and support more informed tourism decision-making.

Public Relations & Destination Marketing

Meet Chicago Northwest

Destination Awareness, Tourism Promotion, and Stakeholder Engagement

YOYSustained Media Growth

NationalMedia Visibility Achieved

Multi-TierAudience Engagement

Scope of Services

—Destination marketing support
—Tourism promotion
—Public relations and media relations
—Influencer engagement
—Stakeholder communications
—Executive thought leadership positioning
—Event promotion and destination storytelling

Strategic Approach

The initiative focused on increasing awareness of the Chicago Northwest region as a destination for meetings, conventions, sporting events, dining experiences, and leisure travel. Through earned media placements, influencer engagement, strategic press trips, and promotion of major destination assets and events, the campaign highlighted the region's unique experiences while positioning organizational leadership as a trusted voice on tourism trends and destination development.

Results & Impact

Sustained year-over-year growth in local, regional, and national media visibility
Increased awareness of destination assets among leisure and business travel audiences
Elevated regional profile among prospective visitors and event organizers
Strengthened stakeholder engagement across the tourism ecosystem

Relevance

This experience demonstrates the team's ability to increase destination awareness, promote tourism assets and experiences, strengthen stakeholder engagement, generate earned media coverage, and support visitation growth through integrated communications strategies.

Strategic Communications & Public Affairs

Chicago Bears Stadium Initiative

Strategic Communications and Destination Advocacy

RegionalMedia Exposure

NationalCoverage Achieved

Multi-SectorStakeholder Alignment

Scope of Services

—Strategic communications
—Economic impact messaging
—Public affairs support
—Media relations
—Stakeholder engagement
—Executive positioning

Strategic Approach

The campaign focused on developing and communicating clear, data-supported messaging related to tourism growth, economic development opportunities, visitor spending, and regional competitiveness. Through proactive outreach and strategic media engagement, the initiative positioned destination leadership as a credible voice during a major public discussion affecting tourism and economic development.

Results & Impact

Significant regional and national media exposure generated
Increased visibility for tourism and destination-related economic development opportunities
Strengthened relationships with business leaders, elected officials, and community stakeholders
Reinforced the role destination organizations play in supporting economic growth

Relevance

This experience demonstrates the team's ability to communicate economic impact effectively, support destination-related public initiatives, engage stakeholders during high-profile projects, and position destination organizations as trusted community leaders.

Event Promotion & Destination Activation

Red Bull Flugtag — Milwaukee

Destination Activation, Visitor Generation, and Economic Impact

5.6B+Online Impressions

80+Media Outlets

50K+Single-Day Visitors

Scope of Services

—Event promotion
—Destination activation
—Public relations
—Community engagement
—Media relations
—Tourism visibility campaigns

Strategic Approach

The campaign was designed to position Milwaukee as a destination for major experiential events while generating excitement and engagement across the Midwest. Strategic outreach highlighted local participation, community involvement, and destination experiences, creating anticipation before and during the event.

Results & Impact

More than 5.6 billion online impressions generated
Coverage across more than 80 media outlets
More than 114 broadcast placements
More than 500 social media posts reaching over 40 million followers
Attendance exceeding 50,000 visitors in a single day

Relevance

This experience demonstrates the team's ability to promote major tourism events, generate destination awareness at scale, drive visitor attendance, leverage media and public relations to increase visibility, and create measurable economic and tourism impacts.

Visitor Intelligence & Analytics

Visit Roswell

Visitor Intelligence, Market Analytics, and Data-Driven Tourism Strategy

Real-TimeVisitor Origin Insights

ImprovedMarketing Effectiveness

Data-LedDecision Making

Scope of Services

—Visitor intelligence and market analytics
—Tourism performance measurement
—Audience segmentation and targeting
—Destination marketing strategy
—Visitor behavior analysis
—Competitive market assessment
—Tourism reporting and decision support

Strategic Approach

The initiative sought to gain a deeper understanding of visitor activity, market opportunities, and traveler behavior to support more informed tourism marketing and destination development decisions. By utilizing visitor intelligence and location-based analytics, destination leadership was able to move beyond traditional tourism reporting and gain real-time visibility into visitor origins, travel patterns, visitation trends, length of stay, and audience behaviors. This approach provided actionable insights that strengthened strategic planning, improved marketing effectiveness, and helped identify opportunities to increase visitation and visitor spending.

Results & Impact

Enhanced visibility into visitor origin markets and travel patterns
Improved audience targeting and campaign planning
Better understanding of visitor behavior and destination engagement
More informed allocation of marketing resources
Stronger measurement of tourism performance
Improved ability to identify emerging market opportunities

Relevance

The use of visitor intelligence enabled the destination to make decisions based on measurable traveler behavior rather than assumptions, strengthening accountability and improving the effectiveness of tourism investments.

Client Testimonials

User Experience Validation

"I met the team a few years ago at the IFEA trade show. I and my entire board are glad I did. I was impressed by everything the platform could do and how easy it was to use. It was perfect for the Atlanta Dogwood Festival. We used the application and it has always been a big hit. Our visitors loved it because they could easily find their way around, preview booths before arriving on-site, and instantly locate food, beverages, and attractions from anywhere within the festival. The artists, performers, and vendors loved it because it provided direct access to contact information, websites, and exhibitor details long after the event concluded. We keep the Atlanta Dogwood Festival experience available year-round for continued visitor engagement. I highly recommend this platform for enhancing your customers' experience and putting your festival at your visitors', vendors', performers', and staff's fingertips."

Brian Hill

Executive Director

Atlanta Dogwood Festival

Key Takeaways

—Improves visitor navigation and overall experience
—Increases engagement with vendors, attractions, and event assets
—Supports festivals, sporting events, conventions, and community events
—Extends destination engagement beyond the visitor's trip
—Provides a centralized platform for showcasing local assets and experiences

"Graham County is a tourist destination with many assets in very remote areas. We use the platform to help both residents and visitors find hundreds of places throughout our county. Our destination experience includes scenic driving loops covering more than 1,000 miles of roads. The purpose of our maps is to give visitors a user-friendly tool to guide them to the highlights in our county, encourage them to stay longer, and give them a reason to come back. Inputting information is quick and easy, and updates are instantly available to visitors. It is an important asset to our visitors and residents."

Bob Wehr

Graham County Revitalization Team

Graham County

Key Takeaways

—Encourages visitors to explore multiple tourism assets
—Increases length of stay
—Supports repeat visitation
—Highlights attractions, restaurants, entertainment venues, and cultural assets
—Creates a centralized visitor resource that remains valuable year-round

Ready to add your destination to this list?

Let's start a conversation about how Destination Must Visit® can help your community build a measurable, experience-driven visitor economy.

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